The 'whole' problem with recycling Thu, 22 Aug, 2013 10:09 AM PDT
( University of Alberta ) Jennifer Argo, a marketing professor in the U of A's Alberta School of Business, says that people are psychologically hard-wired to believe that products that are damaged or that aren't whole -- such as small or ripped paper or dented cans -- are useless, and this leads users ...
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